Dr Graham Kenny is the CEO of Strategic Factors, a Sydney, Australia-based consultancy that specialises in strategic planning and performance measurement. He is the author of Crack Strategy’s Code (President Press, 2013) and Strategic Performance Measurement (President Press, 2014).

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    A List of Goals Is Not a Strategy

    Let’s say you’re getting together with other managers and employees to develop your organization’s or unit’s strategy. No matter how much discussion and enthusiasm you bring to the task, you’re likely to emerge with a list that looks like a mess.

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