Books

A publishing first - a strategy book for small business!

The book's focus is a series of steps for managers to follow so that they can develop competitive advantage for their businesses.

It is essential for a small business to find that special position it needs to be successful. Find it and your small business will survive, prosper and even make super-normal profits. Discovering the unique position a small business must occupy and exploit is what this book is about. Sure-Fire Steps to Small Business Success approaches this task in a very special way. First, it unravels the mystery of "business strategy". Graham Kenny clearly distinguishes it from "operations" and demonstrates its connection to achieving competitive advantage. Next comes the question: Why is strategy overlooked by most small business? It's not just because of misunderstanding. It's lack of time. But businesses, large and small, have this problem. This book will convince you that setting aside strategy time is important to small business success. That success obviously depends greatly on method - how you do it - and here's where the book really shines, providing a series of steps. Readers are invited to try them out in special sections at the end of each chapter. You’ll end up with a complete strategic plan for your business.

Hard cover, 170 pages BUY THIS BOOK SEE BOOK REVIEWS READ FIRST CHAPTER

Sure-Fire Steps to Small Business Success is a unique book for small business, combining sound theory with clear method, linking ideas to precise steps and illustrating how to apply all of this via "Bill's Journey".

Book Features:

• Each chapter contains a "Bill's Journey" section, so you follow the owner of a small business as he applies the steps outlined in the book
• Unravels the mystery of "business strategy"
• Is structured in an easy-to-follow, step-by-step format
• Has a "Try This" section at the end of each chapter
• Helps managers find that special position that their business needs to occupy to be successful
• Presented in an easy-to-read style

Target Audience:

Small-business managers and owners and managers of business units within organisations.

Book Reviews:

"At last a book for small business that actually helped my small business grow and become more profitable. I knew where the book was coming from and I liked where it took me. Follow the steps and you too will find success."

Terry Triggs
Managing Director
Piccadilly Investments

"Graham Kenny's book addresses the vitally important topic of business strategy in an informed and practical way. It will stimulate both thought and practice and will fill a genuine niche. He is to be commended on his excellent book."

Emeritus Professor Bob Hinings
Senior Research Fellow in Organisation and Family Enterprise
University of Alberta

"A must-read for anyone interested in making a difference to their business or organisation. A wonderful book that combines small steps, assisting managers in their role to grasp the bigger picture - competitive edge. The activity at the end of each chapter focuses your thinking and reinforces your understanding. Following the experiences of Bill, a small business owner, as he tackled the challenge of growing his business helped me firm the concepts and my strategies. It was as if there were a coach helping me on the journey."

Elizabeth Neil
Principal
Queenwood Junior School for Girls

"As a busy small business owner, I found Graham Kenny's book quick to read and easy to digest, effectively affirming the importance for small business owners and managers to make time for strategy. The local case studies were insightful and the exercises invaluable in taking that first step, making Kenny's book a great resource for small businesses looking to prosper."

Beata Kade
Managing Director
Art of Multimedia

"Both original and full of common sense, this book will be a valuable resource to all small business managers. Applying the strategic factors approach is straightforward, yet it offers a powerfully compelling method to boost your organisation's success."

Professor Chris Papenhausen
Charlton College of Business
University of Massachusetts at Dartmouth

BUY THIS BOOK

Review - Strategic Factors: Develop and Measure Winning Strategy
Review - Diversification Blueprint