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Sure-Fire
Steps to Small Business Success
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by Graham Kenny
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A publishing first! This book provides a series of
steps that focus on assisting small businesses to
develop effective competitive strategy. The book's
target
audience
is small-business managers and owners.
Managers of business units within organisations
will also find this book useful.
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Special Feature:
Each chapter
contains a "Bill's Journey" section, so you follow
the owner of a small business as he applies the
steps outlined in the book.
Other
book Features:
- unravels the
mystery of "business strategy"
- is structured
in an easy-to-follow, step-by-step
format
- has a "Try
This" section at the end of each
chapter
- helps
managers find that special position that their
business needs to occupy to be successful
Book
Details:
- Beautifully
presented and easy to read
- Incorporates
easy to follow steps
- Illustrated
via numerous case studies
- Contains a
glossary that defines all terms
- Has a
detailed index
- Hard cover,
170 pages
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BUY THIS BOOK
SEE
BOOK REVIEWS
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Book
Reviews:
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"At last a book
for small business that actually helped my small
business grow and become more profitable. I knew
where the book was coming from and I liked where it
took me. Follow the steps and you too will find
success."
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Terry
Triggs
Managing Director
Piccadilly Investments
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"Graham Kenny's
book addresses the vitally important topic of
business strategy in an informed and practical way.
It will stimulate both thought and practice and
will fill a genuine niche. He is to be commended on
his excellent book."
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Emeritus
Professor Bob Hinings
Senior Research Fellow in Organisation and Family
Enterprise
University of Alberta
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"A must-read for
anyone interested in making a difference to their
business or organisation. A wonderful book that
combines small steps, assisting managers in their
role to grasp the bigger picture - competitive
edge. The activity at the end of each chapter
focuses your thinking and reinforces your
understanding. Following the experiences of Bill, a
small business owner, as he tackled the challenge
of growing his business helped me firm the concepts
and my strategies. It was as if there were a coach
helping me on the journey."
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Elizabeth
Neil
Principal
Queenwood Junior School for Girls
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"As a busy small
business owner, I found Graham Kenny's book quick
to read and easy to digest, effectively affirming
the importance for small business owners and
managers to make time for strategy. The local case
studies were insightful and the exercises
invaluable in taking that first step, making
Kenny's book a great resource for small businesses
looking to prosper."
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Beata
Kade
Managing Director
Art of Multimedia
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"Both original
and full of common sense, this book will be a
valuable resource to all small business managers.
Applying the strategic factors approach is
straightforward, yet it offers a powerfully
compelling method to boost your organisation's
success."
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Professor
Chris Papenhausen
Charlton College of Business
University of Massachusetts at Dartmouth
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BUY
THIS BOOK
Review
other book - Strategic Factors: Develop and Measure Winning
Strategy
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