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Sure-Fire Steps to Small Business Success
by Graham Kenny
A publishing first! This book provides a series of steps that focus on assisting small businesses to develop effective competitive strategy. The book's target audience is small-business managers and owners. Managers of business units within organisations will also find this book useful.
Special Feature: Each chapter contains a "Bill's Journey" section, so you follow the owner of a small business as he applies the steps outlined in the book. Other book Features: unravels the mystery of "business strategy" is structured in an easy-to-follow, step-by-step format has a "Try This" section at the end of each chapter helps managers find that special position that their business needs to occupy to be successful Book Details: Beautifully presented and easy to read Incorporates easy to follow steps Illustrated via numerous case studies Contains a glossary that defines all terms Has a detailed index Hard cover, 170 pages		BUY THIS BOOK SEE BOOK REVIEWS

Book Reviews:

"At last a book for small business that actually helped my small business grow and become more profitable. I knew where the book was coming from and I liked where it took me. Follow the steps and you too will find success."

Terry Triggs Managing Director Piccadilly Investments

"Graham Kenny's book addresses the vitally important topic of business strategy in an informed and practical way. It will stimulate both thought and practice and will fill a genuine niche. He is to be commended on his excellent book."

Emeritus Professor Bob Hinings Senior Research Fellow in Organisation and Family Enterprise University of Alberta

"A must-read for anyone interested in making a difference to their business or organisation. A wonderful book that combines small steps, assisting managers in their role to grasp the bigger picture - competitive edge. The activity at the end of each chapter focuses your thinking and reinforces your understanding. Following the experiences of Bill, a small business owner, as he tackled the challenge of growing his business helped me firm the concepts and my strategies. It was as if there were a coach helping me on the journey."

Elizabeth Neil Principal Queenwood Junior School for Girls

"As a busy small business owner, I found Graham Kenny's book quick to read and easy to digest, effectively affirming the importance for small business owners and managers to make time for strategy. The local case studies were insightful and the exercises invaluable in taking that first step, making Kenny's book a great resource for small businesses looking to prosper."

Beata Kade Managing Director Art of Multimedia

"Both original and full of common sense, this book will be a valuable resource to all small business managers. Applying the strategic factors approach is straightforward, yet it offers a powerfully compelling method to boost your organisation's success."

Professor Chris Papenhausen Charlton College of Business University of Massachusetts at Dartmouth

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