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"The book stands alone in
getting the message across in a straightforward,
easy-to-read manner. Professor
Alan Dunk "In Strategic Factors
Graham Kenny provides a refreshingly simple method for
developing, implementing and measuring strategy and
performance - which is what makes this a great book! Peter
Russell "Countless business
executives the world over have grappled with the task of
translating abstract visions into tangible achievements. Professor
Ken Moores "Graham Kenny provides a
practical framework for all managers to use when they need
to turn their strategic vision into reality. From
identifying key stakeholders through to writing a strategic
action plan, each step of the framework is clearly
explained, easy to understand and easy to apply. Lesley
Pinter "Another book about
strategy, but this one's different! John
Minchin |
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